Accomplished Promotion

People need to file for their income taxes. However, there are some issues that some people are facing about this thing and they seek for help from people who have knowledge and skills to solve this issue. These people are certified public accountants and lawyers that put up an accounting firm. Accounting firms are another form of business that needs clients. Thus, it also needs to be advertised to attract more clients. People with issues about their income taxes are sure to find a firm where they can acquire help to solve their problem.

If it happens that you own or manage an accounting firm, the best way to attract clients is to use an income tax neon sign. This sign will effectively advertise the establishment through the glowing factor. You probably saw this type of business signage in some establishments around the city and you know what it looks like. The sign can be made with simple or a cursive font style. It emits bold colors like red, blue, white, yellow, green, pink, etc. Neon signs are electric operated. Yet, you don’t need to worry about the high increase on your electricity bill as this sign uses less energy.

You can easily find neon sign from the different stores and online shops. You can choose from the wide varieties of Income Tax Neon Signs in different designs, styles, colors and sizes. This form of signage is cost-effective. It is also a simple way to promote your business. You can use it day and night continuously and it can last for up to 10 years. People will not just pass by your establishment without knowing what type of service offered in that place.

Advertising your firm using the glowing income tax sign will give benefits to your potential clients. Most people nowadays are always in a hurry in order to cope up with the things they need to do as soon as possible and probably they don’t have enough time to stop and spend minutes to gaze to every sign or each establishment. And if you have the Income Tax Neon Signs outside your firm, they could easily read the sign which will then make them choose your firm and you have your clients right away.

You must also give people the idea that your firm is in service already by placing an open sign outside. You can also choose from the wide selections of Open Signs along with other neon business signs and have your firm glows brightly in the eyes of your potential clients.

By: Mel Adams Gray

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In the previous article we discussed the ideal length of a business plan and concluded that “short is good, long is bad.” One probably looks at 10 to 25 pages, depending on circumstances. We also referred to the MIT Twitter competition asking you to sell your plan in 184 characters. Lastly we referred to the ad industry – selling your product in a 30 second TV commercial.

Today we will take a look at the idea of selling your business plan in 30 seconds with an elevator speech. It seems as if the origin of the term “elevator speech” is debatable. The concept, however, is simple. If someone asks you what you or your business does, can you sum it up in 30 seconds? This is about the time you may have when the question is posed to you while in an elevator or lift.

In a previous article we described the essence of a business plan as follows:

Essential 1 – It is all about return on investment Essential 2 – It is about “finding a need, and filling it Essential 3 – You are probably not alone

The elevator speech is really about describing the essence of your plan in 30 seconds. We have also previously indicated that consumers consciously or unconsciously ask four questions before they buy your products:

Who are you? (Brand) What do you offer me? (Products / services) What’s in it for me? (Benefits / value) Why you? (Uniqueness / competitive difference)

This is really what the elevator speech is all about, namely answering those four questions in 30 seconds. The Harvard Business School has a cute template on the Internet that guides you through the process by asking the following questions:

Who? – Describe who you are (Brand identity); What? – Describe what you do (Value proposition); Why? – Describe why you are unique (Differentiating statement); Goal? – Describe what you are expecting from the listener (Call to action).

The passion with which you will deliver the speech is just as important as the content. If you are not excited about what you have to offer, why should others be?

We recently assisted a client with a business plan. Before we went into the process, we tried to first do an elevator speech and came up with this:

“3 Pigs Construction is a consortium of qualified professionals that builds houses using straw bales and straw related building material that gives you a “back-to-nature” and uniquely comfortable lifestyle at half the cost and in half the time of traditional brick-and-mortar dwellings”

One can probably still improve on that, but basically it conveys what the company is all about, what value they deliver and what makes them better than traditional building methods. Start your business planning process by developing an elevator speech that will clarify the key essentials of your business.

Happy planning. Make it a challenging, exciting and creative experience.

By: Rian Malan

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You can’t expect to have a successful business of any kind without having a business plan in place. Right now, you’re probably in panic mode, trying to figure out how in the world you’re supposed to come up with a business plan on your own, with no prior experience. And you certainly don’t have hundreds of dollars to pay a professional to help you out. What are you to do? I’ll tell you what you do: you learn the basics of how to write a business plan, and then you create your own to help you stay on track and get lenders and investors on board in no time at all. It’s not difficult to make a business plan if you break it down.

Remember that this plan needs to be professional, yet catchy for others. You’re not having dinner with a pal and shooting ideas around. You’re trying to sell yourself to investors, lenders, and ultimately, to yourself. First, you need to know the purpose of your business. This will make up a large part of your business plan, and you need to make sure that you can adequately pinpoint your exact purpose for going into business in the first place. Next, you need to be certain that you can describe your business to a stranger and have them understand your exact purpose, intentions, and goals. This is critical, because you might know what’s in your head, but they won’t.

The next thing you need to ask yourself is: who else is going to be in the same business that I’m in? This question sets the stage for you to talk about your competition and how you plan to make a name for yourself with other companies already out there. The final question to think about is your customer base. Who is going to be interested in your products, services, and/or your business as a whole? If you sell custom designed handbags, for example, you’re not going to find many men in your market unless they’re gift-shopping for wives, girlfriends, or family members.

By focusing on these four elements, you’ve already got the standard layout of a business plan in place. You can find templates and example plans online to review for your business plan that will help you learn how to write a business plan and turn your free-flowing ideas into a professional document. Just take a little time to learn before you write, and you’ll be successful in no time.

By: Asav Patel

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Whether you are about to self-publish your first book, or start a micro-niche publishing company, you need to have business plan in place. A business plan will give you a basic roadmap for your new business. An easy and quick way to do this is to create a one-page business plan. This will let you quickly clarify your own thinking about your new business. This short, one-page plan can also be used as an outline for a longer more in-depth plan. With some research, you should be able to complete this one-page plan in under one week. Here is a list of five questions that you must include in your simplified, one-page business plan.

1. WHY do you want to self-publish?

Your answer cannot be only about the money. It needs something more than that. It also needs to be short, very specific, and very personal.

Examples:

a. “I want to write a book that will help new nurses be more productive, more effective, and more marketable in today’s tight job market.”

b. “I want to write small-business management books so that I can share my knowledge and expertise with others that would like to start their own small-business. I gained this knowledge and experience over the last 35 years while starting and managing my own successful small-business.”

c. “I want to write and self-publish a book to give myself more credibility in the eyes of my peers.”

2. WHAT will you write about?

Explain it in one sentence, in very specific detail. You must understand what you writing niche, or specialty, will be.

Examples:

a. “I will write and publish books about all aspects of self-publishing for people who have not written a book before.”

b. “I will write a how-to book for experienced nurses who want to advance to become part of nursing management in a hospital.”

c. “I will write a how-to guide for new parents who are raising a deaf child.”

3. WHO is your market?

You must narrow this down to a very specific group of people. Your answer cannot be “everybody and anybody”. You must know exactly who buys your type of book. You only have a limited amount of time and money for marketing and promotion. You must target your best efforts at those who are most likely to buy your book. Keep your answer down to a few tight sentences.

a. “The market for my book is American nursing students that are in nursing school, or have just graduated as RN’s with an AS or BS degree in nursing and are searching for their first job. They are generally females between 20 and 26 years of age. Half of them like to read a hard-copy of a book; the other half like to read the ebook version. They are very worried about getting a job after graduation, because the nursing shortage has ended.”

4. HOW do you define success?

You might spend the next twelve months writing your first book. And then a year later you are selling less than 8 copies a month on Amazon. Therefore, you must come to terms with what success means to you. Does success mean seeing your name on the cover of a book? Does it mean being able to give each of your customers a copy of your book so that they will have more admiration and respect for you? Does success mean getting letters and emails from people who read your book – telling you that your book has helped them in some positive way? We all can agree that making a lot of money is great – and is possible as a self-publisher – but it cannot be your only reason for writing a book. Therefore, you should write a paragraph here about how you define success for your book.

5. HOW HARD are you willing to work at it?

How much time and hard work are you willing to put into your self-publishing venture? This is probably the step that you must put the most honest thinking and most thought into. Are you willing to spend most of your time marketing and selling your book? Your book might take 6 to 12 months to write. But you will spend the next several years marketing and promoting it. Are you willing to put yourself out there and market and promote yourself, your name, and your book, the for next several years? Are you willing to keep writing and building your next book? The more time and effort that you put into your self-publishing venture, the more success you will have. It will be much easier to go the distance if you love your subject matter. And the more you love your subject matter, the more successful you will be at self-publishing. It is as simple as that.

By: Joseph C Kunz, Jr

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Business continuity management is the development of strategies, plans and actions that provide protection or alternative modes of operation for those activities or business processes which, if they were to be interrupted, might otherwise bring about a seriously damaging or potentially fatal loss to the enterprise.

BCM consists of three core elements:

1. Crisis Management; which is a process designed to enable an effective response to an event. Crisis management processes focus on stabilizing the situation and preparing the business for recovery operations.

2. Business Resumption Planning: or Business Recovery Planning involves the recovery of critical business functions and processes that relate to or support the delivery of core products or services to a customer.

3. IT Disaster Recovery: which addresses the recovery of critical IT assets, including systems, applications, databases, storage and network assets.

BCM seems to include many different terms, some of which appear to be very similar.

Examples include:

• Disaster Recovery: which is a term reserved for the recovery and resumption of critical technology assets in case of a disaster. Disaster recovery can include tasks such as resuming individual systems (e.g., Wide Area Network or an ERP application), or recovering all critical aspects of the IT environment.

• Resumption Planning: is reserved for the recovery of critical business functions that are separate from IT. Examples of resumption planning include resuming call center functions, manufacturing processes or payroll.

• Contingency Planning: refers to tactical solutions addressing a core resource or process. As opposed to BCM, contingency planning is typically an isolated action and does not resemble a program or a series of related actions. An example of contingency planning is determining how to handle the loss of a specific vendor, or creating processes to work around the loss of a key piece of equipment on an assembly line.

• Recovery Planning: is most closely related to BCM. These two terms can be used interchangeably.

• Emergency Response: includes the immediate actions taken to preserve lives and safeguard property and assets. Emergency response is often a subset of a broader crisis management program. An example of an emergency response action is an evacuation plan.

By: Justin Gitia

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Accounting is the language of business. Its knowledge is fundamental to any businessperson that seeks to plan expenditure and strive for a profit. Most business professionals are therefore required to study some accounting. Accounting professionals interact with all levels of a business and for many it’s a very interesting job.

Eligibility

o Individuals with an analytical approach and technical expertise of accounting, good mathematical aptitude, knowledge of the technicalities of a business system and those who are well versed with computers.

o Basic eligibility is 4 years of college for a professional degree in accounting or a related field.

o A Bachelor’s degree with a minor in another subject from an accredited college or university to apply for the Master’s in accounting.

o People who have done their course in accounting over the Internet are also eligible for jobs in the accounting industry.

o In terms of job, prior experience as a trainee auditor or accountant can also help.

o Different courses and licenses require accreditations and licenses of certain organizations.
For example, Certified Public Accountants (CPA) should have a license by the State Board of Accountancy (STA).

o A certain number of semester hours plus work hours are considered for 4-year bachelor’s degree.

o Public accountants are taken as trainees. Management Accountants start as junior internal auditors or cost accountants.

o A master’s degree in business administration (MBA) is preferred by many companies.

Types Of Accounting Jobs

o After a degree in accounting, one could qualify for a certified public accountant (CPA) or registered public accountant (RPA) license. Even though many do not have a license, they do get jobs as auditors or accountants in government offices or private companies.

o In the long run, one could excel to a position like chief financial officer (CFO).

o A certified accounting professional could become an auditor, financial officer, management accountant, budget analyst, or tax accountant. Tax accountants are preferred with a legal background.

o An independent job could prosper if the individual has a good network of contacts.

o There are specializations in accounting; for example, the forensic accounting where the accountant investigates the different crimes breeding on the company’s finances.

o Teaching accounting can also be a good career option.

Tips On Starting a Career in Accounting

Following are a few tips on getting started

1. Decide which field of accounting you would like to get into.

2. Research related information and shortlist colleges and universities for the given courses.

3. Consult accountants or even teachers who have knowledge of the subject.

4. Enroll in a bachelor’s degree or course in accounting.

5. Start off as a trainee after getting a degree from a college. Most of the companies look for an accredited college.

6. Keep looking for hiring by the major companies of the industry.

7. Update your work knowledge according to the industry standards.

Accountants have a decisive role in the future of a company. Budgeting and adjusting according to the current market trends is one of the analytical decisions an accountant makes. Because they are problem solvers, the company can rely on an accountant to sort out any financial problems.

By: Tony Jacowski

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