Here are the top promotional product trends in 2023. Hybrid event swag, work from anywhere products, generational marketing, to eco-friendly promo Items.

It’s hard to keep up with the latest trends. Especially when it comes to promotional products. One minute a product is in high demand, and the next, it’s out of style.

So what products should we have on our radar for 2023? After a bit of research, we found that the most popular promotional products fall into the following nine trending categories, representing what we can expect this year. The most sought-after items are a combination of stylish, useful and forward-thinking.

Virtual or Hybrid Event Giveaways

Virtual events are never going away. Even as some events events begin to have in person components to them, the convenience and reach online events offer will make them a viable part of any smart marketing strategy. The challenge for these event organizers becomes finding a way to make their virtual or event hybrid event stand out. Virtual event giveaways can help bridge that gap.

By building up excitement, creating brand ambassadors, and even driving online engagement, giveaways have been a valuable tool for making virtual events a success.

Virtual event giveaways also play an even bigger role in humanizing a brand, while helping customers connect personally with them. When used to say thank you for being part of your event and brand’s community, you're creating a connection that customers crave. Keep in mind, 83% of consumers admit to paying as much attention to how brands treat them, as on the product they sell.

Work from Anywhere Products

The pandemic has led many large corporations to see value in allowing their employees to work from home. Companies everywhere have adopted hybrid work policies, while many have allowed their employees to work remotely permanently.

Businesses everywhere are expected to follow suit. Which means more and more employees will be in need of work from home products to help them stay productive even from their home offices. Consider items that make work easier, keep employees connected, and offer much needed moments of de-stress - because working from home can be crazy but having a diary or notebook can help hugely. Notebooks

Eco-Friendly Items

It turns out, sustainability sells. According to ASI’s 2020 Ad Impressions study, 46% of consumers have a more favorable opinion of an advertiser if the promotional product they received was environmentally friendly.

Consumers are searching for more than just quality products and services these days. They are looking for brands that align with their personal values. So giving an eco-friendly promotional item as a gift will not only help showcase your company’s ethics, but make your brand more credible and thus likable. Eco Items

Office Safety Items

For employees who did go back into the office, safety is still top of mind. You can limit risk and boost employee morale by giving your teams everything they need to stay healthy. Essential sanitation supplies that not only keep employee work areas clean, but help them stay productive are sure to be a popular promotional product trend this year.

Smart marketers will think outside the box. Of course the PPE essentials like masks, gloves and sanitizers are critical. But think about products that people can’t just get anywhere. For instance, someone might have a stock load of hand sanitizing wipes. But a UV sanitizing wireless charger? That’s a game changer.

Office safety items that are versatile and offer a dual purpose will be in high demand this year.

Wireless Products

Connectivity is always trending. And as home and work life clash together, wireless products Wireless Chargers will be in higher demand than ever before. The remote office has fueled the need for flexibility in work spaces, and a decrease in cord clutter.

Plus, as our world becomes firmly planted in the digital space, the need for wireless products will continue to grow. Everything - from our meetings to our holiday celebrations - seems to be online these days. No one wants to be tied down to an outlet while they’re in the middle of a video call.

Help keep remote employees happy and customers impressed with the latest trending Wireless Speakers

Key Takeaways:

Keeping up with the newest trends lets everyone know your company is forward-thinking and innovative. Don’t worry, you don’t need a product from each category to get ahead. Find products that support your company culture or mission, connect with your target audience based on their identity and needs, and are within your budget. If you are stuck on what products to choose and need some inspiration and ideas please don’t hesitate to contact us Accomplished Promotions

Promo Trends for 2023